Defining a dynamic duo
What happens when two financial institutions merge to form one major bank? Based in Germany, but with offices across the globe, the new Siebenbank and all its existing customers from both organizations needed a new kind of communication.
We worked with the marketing team at Siebenbank to help them recognize a new brand core, and outline steps to a better future. We developed overall brand positioning and key communications: identity, stationery system and messaging.
Connecting with audience
"Sieben" means "Seven" in German. So, we saw a clear opportunity working on logo and slogan: "Ihre glückszahl", "Your Lucky Number" — a promise that would help Siebenbank clearly communicate the approach it brings to banking.
Armed with the new strategy, Siebenbank emerged a more competitive, differentiated and unified organization. The new brand communications helped spread the word and align various touchpoints under a common identity and story.
To help launch the new brand, we developed various marketing materials, including a corporate brochure that highlights the unique and relevant expertise of Siebenbank.
As part of the launch program, VJ STUDIO crafted a global advertising campaign to reach worldwide audiences and introduce Siebenbank as a leading provider.