Defining a brand and translating it into a new credible identity

VJ STUDIO teamed up with Siebenbank Marketing to define a new brand, articulate a brand strategy and translate it into a new identity that helps quickly communicate the brand's key value proposition.

Defining a dynamic duo

What happens when two financial institutions merge to form one major bank? Based in Germany, but with offices across the globe, the new Siebenbank and all its existing customers from both organizations needed a new kind of communication.

Celebrating similarities

We worked with the marketing team at Siebenbank to help them recognize a new brand core, and outline steps to a better future. We developed overall brand positioning and key communications: identity, stationery system and messaging.

Connecting with audience

"Sieben" means "Seven" in German. So, we saw a clear opportunity working on logo and slogan: "Ihre gl├╝ckszahl", "Your Lucky Number" — a promise that would help Siebenbank clearly communicate the approach it brings to banking.

Siebenbank Brochure

Armed with the new strategy, Siebenbank emerged a more competitive, differentiated and unified organization. The new brand communications helped spread the word and align various touchpoints under a common identity and story.

Siebenbank Stationery System

To help launch the new brand, we developed various marketing materials, including a corporate brochure that highlights the unique and relevant expertise of Siebenbank.

Siebenbank Stationery System

As part of the launch program, VJ STUDIO crafted a global advertising campaign to reach worldwide audiences and introduce Siebenbank as a leading provider.

Siebenbank Advertising Campaign