Royal Hit web site

Royal Hit engaged VJ STUDIO to build a web site that can represent the brand and style of a prestigious club on the Internet, expand their sales and improve brand recognition.

Royal Hit marketing department was looking for a one-stop resource that would provide information, build relationships with customers and motivate transaction for individual consumers as well as businesses. More importantly, they wanted the site to feature a unique experience only a prestigious club could deliver.

Royal Hit wanted to accelerate the adoption of its services and solicit feedback from consumers. The new web site had to speak to a wide range of users, support Royal Hit brand presence across multiple channels and allow for quick and easy merchandising updates.

The first priority was to make the Royal Hit shopping experience easier and more intuitive for customers. Key features and services were placed frequently and consistently throughout the site in order to drive users toward purchase.

Unique and user-friendly interface was designed to represent Royal Hit brand online and make shopping process more enjoyable. Royal Hit customer can shop in many ways: by a distinct look, a specific brand or an individual item. The site is driven by a content management system that allows for contributions from widely dispersed editors.

We introduced an article section to provide members with valuable information about products and exclusive offers that can be purchased on Royal Hit web site.

As a result of the e-commerce strategy engagement and subsequent site redesigns, Royal Hit is staying ahead of their competition by meeting their customers’ shopping needs — no matter which channels they shop.

More than 1000 new club members were recruited through a new web site in just one month, making Royal Hit a leader in their industry.

58% awareness.

27,000 unique visitors to web site.