How VJ STUDIO helped «NJ Catalog» to connect local retailers and shoppers, allowing buyers to find products they are looking for and local stores to increase sales by advertising their products.
NJ Catalog wanted to build a shopping portal to connect local retailers and shoppers in one place. The web site had to be extremely user-friendly, attractive, easy-to-use and fast to operate.
The search engine of the site had to allow shoppers to search for products by various variations and provide information about product, retailer, product availability and price. Visitors had to be able to compare products from different retailers, rate them and write reviews.
NJ Catalog asked VJ STUDIO to develop a custom Retailer Administration System (RAMS) to allow retailers create and access accounts to manage their content and inventory. NJ Catalog needed a payment system to track retailers and accept payments.
VJ STUDIO designed a unique look-and-feel for NJ Catalog that distinguishes its approach to Internet business strategy. The architecture and navigation of the web site is intuitive and easy-to-use.
Shoppers can easily find information about any product they are looking for, get users' opinion about the product, check different prices from various retailers and find the closest store to buy it. Easy-to-find sales and special offers empower local shoppers to visit the right stores.
NJ Catalog has been empowered with a custom Retailer Administration System which allows retailers to manage their online listings. State-of-the-art database administration system allows retailers easily set up online stores, upload products and manage content.
NJ Catalog site has become the hub of local retail, connecting shoppers with retailers. It was called the industry best practice for user experience and content.
35% of site visitors are now using the new web site at least once a week.
15%-55% reported sale increase for participating retailers.