Discount is a privilege. Being a VIP member of the «Megavalueclub» gives you a discount and many more benefits at every «Megavaluestore» retail location. Get your VIP membership. Be in the club. Enjoy the benefits.
Create a name, slogan and a poster to advertise a discount program for «active» customers. The poster should be fun, exciting and target young adults.
A VIP Club membership that will provide customers with extra benefits when they shop at «Megavaluestore».
After playing with a VIP Club keyword, we have created a name for the discount program — «Megavalueclub» and a «get into the club and enjoy the benefits» slogan.
The poster reflects the name of the discount program and attracts young adults.
In less than 3 month, «Megavaluestore» has doubled the amount of planned membership subscribers.
Imroved brand recognition in the young adults market.