The company required a new name and identity to effectively signal a change in the company’s positioning and core business activities. This required a review of the market and an identification of brand opportunities and strategy.
VJ STUDIO was tasked with developing a brand positioning and visual identity for one of the leading global retailer.
VJ STUDIO helped «Megavaluestore» align the brand to the company's new vision to commit to growth and innovation.
To make the positioning credible and relevant, VJ STUDIO conducted an extensive analysis of the existing and potential customers.
The new identity work was fully integrated throughout branches of the global retailer.