Discount is a privilege. Being a VIP member of the Megavalueclub gives you a discount and many more benefits at every Megavaluestore retail location. Get your VIP membership. Be in the club. Enjoy the benefits.
Create a name, slogan and a billboard to advertise a discount program for valuable customers. The billboard should be fun, exciting and target young adults living in the city.
A VIP Club membership that will provide customers with extra benefits when they shop at «Megavaluestore».
After playing with a VIP Club keyword, we have created a name for the discount program — «Megavalueclub» and a «get into the club and enjoy the benefits» slogan.
The billboard reflects the name of the discount program and attracts young adults.
In less than 3 month, «Megavaluestore» has doubled the amount of planned membership subscribers.
Imrove brand recognition in the young adults market.