Marketing & positioning

Overview

We help introducing new brands and offerings, articulating a core positioning that supports overall business objectives.

Every day and everywhere, your customers have numerous chances to be influenced by brands. We help our clients to place their brands and offerings right in the hearts and minds of their targeted audience.

Our goal is to develop a differentiating "Big Idea" for our clients' brand or a particular offering. This idea comes from an extensive analysis that include determining market opportunities, researching target audience and discovering the customer insights. The result is a clear roadmap to successful positioning and sales growth.

Proficiency

Analytics

We research and analyse underlying brand and offerings performance, and the opportunities to enhance it. Our services include:

  • Brand assessment;
  • Consumer analysis & research;
  • Competitive analysis & market research;
  • Consumer insights;
  • Marketing investment effectiveness assessment.

Development

We work with our clients to help them define the meaning of their brands and how to best position them for growth. Our services include:

  • Brand & product positioning;
  • Brand architecture & alignment;
  • Portfolio optimization;
  • Brand voice, naming & messaging;
  • Brand standards.